A lot of web businesses are approaching web design from the angle that it’s all about a pretty looking website.
This is completely wrong and the design of websites should never be approached solely from this aspect. more info here
There are a number of different aspects that a designer must consider in producing a design that not only looks good and is aligned with your branding, but also produces search engine results.
Search optimization is vital to your website’s success, and is best addressed at the start of any website project, and your design phase is the start of your project.
The key to search engine optimization when producing a design is to focus on content and structure; by focusing on this aspect, you will achieve good results in search engines, which will in turn generate traffic or visits.
Quality is one of the biggest things that will determine how well in any specific search result you can perform. Having the right content is vital and having the right content structure to deliver it first to the search engines then second to the website visitor will significantly improve your success.
One of the main issues that should be discussed in the web design project is the website layout and the site distribution.
The best start for any project is to use a professional web design company, but monitor the design process they use and ask them about the effect their design will have on your search engine optimisation.
If they are well-experienced they will have already implemented some measures to improve the results and the search engine friendliness of the design.
Check out these simple web design techniques that will help your SEO improve.
Top 5 Site Building Strategies for Improving Quest
In your design, use layered content structure, use Headings and Subheadings to dictate which topics are covered in the content.
Use H1 , H2 and H3 tags on the home page of the website and other content pages to dictate topic authority, get your designer to use text of different sizes for the H tags, largest for H1.
Using complex navigation systems to boost the helpful aspects of your website to the search engine. That will help search engine robots crawl your website easily.
Use Footer sitemaps that have your most important menu items under those menu items (for example, ‘Services’) and quick links to relative content items.
Using breadcrumbs that operate to bring tourists that they have fast ties back to previous pages on a website. This helps the building of internal links on your website and has an effect on SEO.
Using the above 5 techniques will improve the search optimization for your overall design so that your website performs much better in Google, Yahoo etc. search results.
Remember, the list above only scratches the surface and there are many more techniques used to improve the overall ranking of the websites.